一夜之间，你的朋友圈肯定被罗永浩刷屏了。
罗永浩的粉丝号召力毋庸置疑，许多情怀粉蜂拥而上。在4月1日直播开始前，罗永浩的抖音账号已经有了500万粉丝搬好小板凳等待直播了。
此次，罗永浩交出了1.1亿的成绩单，累计观看人数超4800万。
Yesterday, luo yonghao launched his first live selling show on douyin.Overnight, your circle of friends must be luo yonghao refresh.Luo yonghao's fans appeal is no doubt, many feelings fans swarm.By the time the broadcast began on April 1, luo's douyin account had 5 million fans waiting for the broadcast.This time, luo yonghao handed over 110 million transcript, the cumulative number of views more than 48 million.
图片来源：微博
罗永浩又开始折腾了。
离开锤子科技之后，重出江湖。
Luo yonghao began to toss and turn again.
After he left smartisan, he came back.
图片来源：网络
01
做主播赚的不是脏钱
这一次的罗永浩，他说自己是一个卖货的男主播。
This time of luo yonghao, he said he was a selling male anchor.
他不是锤子科技科技公司的CEO，不是情怀罗胖子，更不是新东方罗老师以及英语创始人罗永浩。
这样的罗永浩很多人说是第一次见，觉得惊讶和震撼。
因为很多粉丝对罗永浩直播卖货是感到失望的。
甚至，在微博上预告4月1日晚上8点的抖音直播他带货要卖小米10手机时，有粉丝去给他留言了：
我能理解，但就是有点难受。
He is not the CEO of smartisan technology company, not the feelings of luo fatty, not the new Oriental luo teacher and the founder of English luo yonghao.Such luo yonghao many people say is the first time to see, feel surprised and shocked.Because many fans are disappointed with luo yonghao live selling goods.In fact, when he was about to sell the mi 10 at 8 PM on April 1, some fans left him a message on weibo:I understand, but it's just a little tough.
罗永浩本尊亲自回复道：难受啥？苹果不行的时候还拿过微软的投资呢，何况小米10 Pro做得确实非常好。
罗永浩称自己在想各种办法赚钱还债，做主播赚的不是脏钱。
Luo yonghao personally replied: uncomfortable what?
Apple took an investment from Microsoft when it couldn't, and the mi 10 Pro is doing really well.
Luo yonghao said he was looking for a variety of ways to make money to pay off debts, anchor earn is not dirty money.
事情回到2019年9月4日，丹阳人民法院对罗永浩实施限制消费令，不得选飞机、轮船二等以上舱位。大家知道：罗永浩的锤子，碎了。
Back on September 4, 2019, the danyang people's court imposed a consumption restriction order on luo yonghao, and he was not allowed to choose more than second-class seats on planes and ships.Everyone knows: luo yonghao's hammer, broken.
于是，罗永浩成为了我们口中的“老赖”，
同年11月，罗永浩在《一个“老赖”CEO的自白》中透露了情况：
锤子科技最多时欠了银行、合作伙伴和供应商约6个亿的债务，其中包括在公司最艰难的时候，为了挽救公司，”我签了个人无限责任担保的1个多亿“，不过已经还掉了3个亿左右的公司债务。
对于这次罗永浩的直播首秀，有网友宣称：这是我所见过的为了还钱而拼命赚钱的名场面，没有之一
这个情怀老罗没有讲我们期待的相声，有的只是努力在推销产品，不断刺激我们买货。
罗永浩为了还锤子手机破产债挺拼的。
Thus, luo yonghao became what we call "Lao lai",In November of the same year, luo revealed the situation in the confession of a "laolai" CEO:At its peak, smartisan owed about $600 million to Banks, partners and suppliers, including "more than $100 million in personal unlimited liability guarantees" to save the company at the height of its troubles, but it has repaid about $300 million in corporate debt."This is the most famous scene I have ever seen where people are trying to make money in order to pay back the moneyThe feelings of the old luo did not speak we look forward to cross talk, some are just trying to sell products, constantly stimulate us to buy goods.Luo yonghao in order to also hammer mobile phone bankruptcy debt fight.
02
这个男人
他活得通透
回顾一下罗永浩这场直播：
9.9小米系列签字笔打头阵，5万盒一下子被抢光。接了推荐了从生活用品到电子产品等总共23件产品。
价格跨度相当之大，最低价9.99元的中性笔到最高价5659元的投影仪。
共卖货1.1亿元，4800万人围观……
直播之后，两种声音交之耳际。
批评的人说：老罗一看就是准备不充沛，不仅说错友商名字，还语言混乱、解说业余、节奏更是拖沓。
被称为大型的尴尬现场：
Review of luo yonghao's live broadcast:9.9 millet series signature pen lead the way, 50,000 boxes were suddenly grabbed.Received and recommended a total of 23 products from daily necessities to electronic products.The price range is quite large, from the lowest price of 9.99 yuan for the neutral pen to the highest price of 5659 yuan for the projector.A total of 110 million yuan, 48 million people watching......After the live broadcast, the two voices were in each other's ears.Critics say: Lao luo is not ready, not only say the wrong business name, but also language confusion, amateur interpretation, rhythm is slow.Known as the big awkward scene:
The first time, a little unprofessional, next time bring goods remember...
Lao luo, put forward a few ideas, you consider.
How come you're so down to earth!I'm in a hurry to buy...
另一种声音是赞扬的，他们看到的老罗是能屈能伸的正能量：
关于两种声音，不做评判。只是，老罗宣布要直播带货的时候，已经毫不避讳说了自己是为了还债的目的。
这个男人，他活得通透。
他知道自己赚的是普通大众的钱，所以他谦卑，小心翼翼，无论什么声音他都是可以接纳的。
不管以前多么牛逼的罗永浩，如今他就把自己当卖货的主播。
The other voice was complimentary, and they saw the positive energy in Lao luo:He came out in debt to pull down the body to do live broadcast to sell goods to pay back the money, I feel responsible, better than the keyboard man, much better.Earn money by hard work, worthy of everyone's respect!Heroes fall, can bend and stretch, positive energy, in addition to moved or moved!No judgment on the two voices.Just, the old luo announced to live with goods, has not avoided saying that he is in order to pay off debts.This man, he's alive and well.He knew that he was making money from the general public, so he was humble and cautious, and he was receptive to any voice.No matter how awesome luo yonghao used to be, now he puts himself as the anchor of selling goods.
掌握了粉丝的话语权，主导住了货品的走向，直播就是成功的。
所以，即便卖货的罗永浩前期准备不足，但他就是男人们的希望和偶像。
这个时代，欠钱之后不躲不藏不赖，是优秀品质。
直播结束后， 23:39 罗永浩发了一条微博。他还是那个罗永浩，依旧觉得自己年轻，充满很多可能性。
If you have mastered the voice of fans and dominated the direction of goods, the live broadcast is a success.So, even if sell goods luo yonghao early preparation is insufficient, but he is the hope of men and idol.In this era, not to hide money after not bad, is an excellent quality.After the broadcast, 23:39 luo yonghao posted a micro blog.He still feels young and full of possibilities.
这条微博，让我想起一个网友所说的：
罗永浩这样的人，代表着骄傲的理想主义者。他曾经是一呼百应的锤子科技ceo，如今也愿意放下身段直播带货，也在努力奔跑。其实于我而言，能屈能伸，才是大丈夫！那些嘲讽他直播的人，永远不会懂得“永远年轻，永远热泪盈眶”的真谛！
This post reminds me of what a netizen said:People like luo yonghao represent proud idealists.He used to be the CEO of smartwatch, but now he's willing to drop his game and run.In fact, for me, the ability to bend and stretch, is the real man!Those who mock his live broadcast will never understand the true meaning of "forever young, forever tearful"!
03
“风口粉碎机”
老罗的过往
这样的罗永浩，我们从未见过。
但回顾他的人生经历，罗永浩开直播是不相违背他性格的。
他高二就辍学了，辍学之后就做起了生意，倒卖过走私车，二手书……甚至有人爆料他还出过国去卖壮阳药……
但这些都没让他赚到钱，他了解到到新东方教英语会很赚钱，于是他苦学英语，决定去新东方当讲师。
Such luo yonghao, we have never seen.But review his life experience, luo yonghao open live broadcast is not against his character.He dropped out of high school in the second year. After he dropped out, he started a business, reselling smuggled cars, second-hand books...It was even revealed that he had been abroad to sell aphrodisiacs...But these did not let him earn money, he learned to teach English to new Oriental will be very profitable, so he studied English, decided to go to new Oriental as a lecturer.
2000年，他写了一封信给俞洪敏。标题是《给我个机会面试吧，我会是新东方最好老师》。
直白又很有意思。
据说，他两次试讲都没让俞洪敏满意，后来又给了他第三次的试讲机会，他才过关。
隔年，他成为北京新东方学校的任课教师。
在新东方，他待了六年。他讲课极有感染力，教学风格幽默风趣，极受学生们喜欢。
喜欢到什么程度呢？
有的学生竟然刻录了他的讲课内容并放到网上，音质很差但却风靡大江南北。在2003年左右成为一个奇特的文化现象，是实在的网红。
俞敏洪对罗永浩的评价也极高，说他是一个在新东方为数不多的有一点思想意识的人。
六年之后，也就是2006年，罗永浩离开了新东方。但他彪悍的人生没有停下。他自己做高校演讲，开培训学校，还自己开发网站，手撕方舟子……
一件件事情对他的人生来说，都是惊涛骇浪的。
互联网时代，遗忘是最快的。
罗永浩最让人记住的还是创办锤子科技。
他给手机做系统UI ，宣布自己要做东半球最好用的手机，依次发布了果手机，锤子手机T2、坚果pro系列……
锤子手机简洁明了，沿用iphone4时代的拟物风格ui，界面要非常好看，而且设计要体贴有人性化，是一个接近乔布斯一样偏执的产品经理。
老罗演讲极其幽默，所以很多粉丝对老罗的手机发布会的喜爱程度要远远甚于手机本身。
这好像不是一个完美的现象。
手机的产能出现了问题，之后又因为资金链等问题，在2018年，锤子科技不断传出倒闭的传言。
2019年9月4日，他欠下巨债成为“老赖”，只能离开坚果手机团队，彻底告别了手机领域。
之后卖电子烟，挣外快……但无奈干一行倒一行，甚至被人戏称“风口粉碎机”。
但生命不息，折腾不止。老罗带着他的锤子倔强又开始捣鼓直播行业了。一如老罗语录所说：
“常求有利别人，不求有利自己，无论有多困难，都坚强地抬头挺胸，告诉所有人，你并非他们想象的那样不堪一击。”
已经接近50岁的他，能折腾，也敢于折腾。
这样的老罗，无法不让人佩服。
In 2000, he wrote a letter to yu hongmin.The title is "give me a chance to interview, I will be the best teacher in new Oriental".Straightforward and fun.It is said that he failed to satisfy yu hongmin in the two attempts, and then gave him a third opportunity to pass the test.The next year, he became a teacher at Beijing new Oriental school.In new Oriental, he stayed for six years.His lectures are very appealing, and his teaching style is humorous, which is very popular among students.To what extent?Some students even recorded his lectures and posted them on the Internet. The sound quality was poor but it was very popular.It became a bizarre cultural phenomenon around 2003, and it was definitely web celebrity.Yu minhong also has a high opinion of luo yonghao, saying he is one of the few people in new Oriental with a little ideological awareness.Six years later, in 2006, Mr. Luo left new Oriental.But his tough life didn't stop.He gave college lectures, opened training schools, developed his own website and tore fang zhouzi...Every event in his life was stormy.In the Internet age, forgetting is the fastest.Luo yonghao is best remembered for founding smartisan technology.He made the system UI for the phone, announced that he wanted to make the best phone in the old world, released apple phone, hammer phone T2, nut pro series...Smarty phone is simple and clear, using the style of iphone4 UI, the interface should be very beautiful, and the design should be considerate and human, is a product manager as paranoid as jobs.Luo's speech is extremely humorous, so many fans love luo's mobile phone launch more than the phone itself.This does not seem to be a perfect phenomenon.In 2018, rumors continued to circulate that smartisan was going out of business due to problems with its production capacity, and then due to problems with its funding chain.On September 4, 2019, he ran up a huge debt and became a "Lao lai", leaving the nut mobile phone team and bidding farewell to the mobile phone field.And then sell e-cigarettes to make extra money...But helpless to do line by line, even dubbed "tuyere mill."But where there is life, there is life.Lao luo with his hammer stubborn began to stir up the live broadcasting industry.As Lao luo said:"Always seek to benefit others, not to help themselves, no matter how difficult, are strong enough to stand up and tell everyone, you are not as vulnerable as they think.Nearly 50 years old, he can and dare to.Such old luo, can not not let a person admire.
04
通往梦想的路上，不仅需要情怀，更需要盘缠。
对于这次直播，褒贬不一。
很多人惊叹那个在鸟巢开手机发布会，意气风华锤子科技CEO，似乎消失不见了。
直播中，为了卖出吉列刮胡刀，现场刮了蓄了10年的胡子。
但我觉得罗永浩依然是那个罗永浩，他为了想做的事情可以去做不想做的事情。据说在锤子科技所有欠款，罗永浩个人担保了一亿元，本与他无关，但他非说“一定要把这些钱还上”。
罗永浩是真的放下从前的身段，去努力赚钱还债。一个跌倒了又爬起，屡败屡战。即便人到中年，依旧折腾不止，永不言弃的人，值得尊敬。
因为，放下面子，努力赚钱，就是成年人最大的体面。
There were mixed reviews for the broadcast.Many people marveled that the CEO of hammer technology, who held the mobile phone launch in the bird's nest, seemed to disappear.During the broadcast, a 10-year-old beard was shaved to sell Gillette razors.But I think luo yonghao is still the same luo yonghao, he can do what he doesn't want to do in order to do things.It is said that in all debts of smartisan technology, luo yonghao personally guaranteed 100 million yuan, this has nothing to do with him, but he said "must return the money". luo yonghao is really put down the former body, to make money to pay off debts.One fell and got up again.Even to the middle age, still toss, never give up the person, worthy of respect.Because, put down the face, efforts to make money, is the greatest adult decency.
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